For perspective, some members of Gen X are old

Marketing To Gen Z And Gen X

## ## THEY ARE COMPLETELY DIFFERENT GENERATIONS

Gen X and Gen Z are separated in age by as few as 14 years or as much as 50 years at the opposite ends of the generational timeline. Gen X refers to people born between 1965 1979 (age 41 55), while Gen Z represents those born between 1995 2015 (age 5 21). Tucked between these two are members of Gen Y (otherwise known as born between 1980 1994. For perspective, some members of Gen X are old enough to be parents to most Gen Z ers, and some are old enough to be grandparents to Gen Z ers. These two demographics are far enough apart in their cultural experiences that they respond quite differently to different types of marketing.

Gen X has become largely familiar with the technology of the past several decades, and while they frequently shop online, they also don mind going into the stores. Gen Z, the mobile generation, interacts more with their mobile devices than other generations, including doing their shopping there. If they go into a brick and mortar store, they more likely to look up product reviews on their phones before selecting a product. (Gen X occupies about 20 percent of the pie, Millennials close to 25 percent.) While not all Gen Z ers are consumers yet, their buying power is increasing daily, and within a few years, they will represent the lion share of consumers. Wise marketers won write off this bloc as but will instead continue to monitor them as their shopping habits evolve.

It all about the enjoyment of it

Malcolm Wilmot is the kind of guy who knows how to get things done

If you ever see Malcolm Wilmot in the nooks and crannies of Revolution Place, you more than likely to catch a smile than a cold.

The 18 year old teenage equipment manager of the Grande Prairie Storm can help it but grin. He a product of his work environment, he where he wants to be at this particular time in his life.

## ## equipment manager position is] a great job but it has long hours, Wilmot said. don ever get paid [enough] for the hours you put in. It all about the enjoyment of it, building relationship with the players. have to have the right personality for it, Storm Head Coach Matt Keillor added. loves being at the rink and he has a smile on his face everyday. you can help feel the Storm head coach has a coming on. After all, no job is perfect.

not the nicest job cleaning the garments and making sure the jerseys are washed, Keillor added. are the jobs that go thankless but they some of the most important [ones]. of jobs, Wilmot has a lot of them. If he tried to list all of his roles and responsibilities on his CV, the printer might run out ink.

He a driver, a seamstress, an innovator, a gofer and a friend. You name the job, he probably done it.

have to] provide the players with everything they need, equipment wise, so they can go out there and do their jobs, Wilmot said about the bare bones description of his job. from fixing elbow pads, sharpening skates, taping sticks, making sure all the jerseys and sponsor bars are readable. Making sure everything the coaches need is available. like the players, he got his own game day routine. He makes Gatorade, makes sure skates are sharpened and tends to any equipment repairs.

that, the daily routine is talking to the guys, just to see how they doing or if they need anything, Wilmot said. I set up the dressing room, go home and take a pre game nap. to begin the rest of his day, which eventually turns into night.

During the game, it a free for all.

While the crowd is watching the players busting up and down the ice there a ton of frenetic action on the bench as well. Skates need sharpening, broken sticks need replaced and equipment might need some minor repairs.

And it has to be done yesterday.

[It stressful but I love it, Wilmot said. people think if you behind the bench you don feel [the energy during the game] but the atmosphere is amazing. on the road adds a little more responsibility to the recent high school graduate plate.

we go on a road trip it like a two day procedure, Wilmot said. day before [we leave] I come to the rink and make sure I have everything packed and double check it. The morning we leave I will show up about two hours before the players. [And] I will pull everything out and triple check everything to make sure we have everything.

of the job, you have to figure out if the coach says something you can go and tell the whole team and if players do something they not supposed to, you can be there because you on staff, Wilmot said.

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