For perspective, some members of Gen X are old

Marketing To Gen Z And Gen X


Gen X and Gen Z are separated in age by as few as 14 years or as much as 50 years at the opposite ends of the generational timeline. Gen X refers to people born between 1965 1979 (age 41 55), while Gen Z represents those born between 1995 2015 (age 5 21). Tucked between these two are members of Gen Y (otherwise known as born between 1980 1994. For perspective, some members of Gen X are old enough to be parents to most Gen Z ers, and some are old enough to be grandparents to Gen Z ers. These two demographics are far enough apart in their cultural experiences that they respond quite differently to different types of marketing.

Gen X has become largely familiar with the technology of the past several decades, and while they frequently shop online, they also don mind going into the stores. Gen Z, the mobile generation, interacts more with their mobile devices than other generations, including doing their shopping there. If they go into a brick and mortar store, they more likely to look up product reviews on their phones before selecting a product. (Gen X occupies about 20 percent of the pie, Millennials close to 25 percent.) While not all Gen Z ers are consumers yet, their buying power is increasing daily, and within a few years, they will represent the lion share of consumers. Wise marketers won write off this bloc as but will instead continue to monitor them as their shopping habits evolve.

It all about the enjoyment of it

Malcolm Wilmot is the kind of guy who knows how to get things done

If you ever see Malcolm Wilmot in the nooks and crannies of Revolution Place, you more than likely to catch a smile than a cold.

The 18 year old teenage equipment manager of the Grande Prairie Storm can help it but grin. He a product of his work environment, he where he wants to be at this particular time in his life.

## ## equipment manager position is] a great job but it has long hours, Wilmot said. don ever get paid [enough] for the hours you put in. It all about the enjoyment of it, building relationship with the players. have to have the right personality for it, Storm Head Coach Matt Keillor added. loves being at the rink and he has a smile on his face everyday. you can help feel the Storm head coach has a coming on. After all, no job is perfect.

not the nicest job cleaning the garments and making sure the jerseys are washed, Keillor added. are the jobs that go thankless but they some of the most important [ones]. of jobs, Wilmot has a lot of them. If he tried to list all of his roles and responsibilities on his CV, the printer might run out ink.

He a driver, a seamstress, an innovator, a gofer and a friend. You name the job, he probably done it.

have to] provide the players with everything they need, equipment wise, so they can go out there and do their jobs, Wilmot said about the bare bones description of his job. from fixing elbow pads, sharpening skates, taping sticks, making sure all the jerseys and sponsor bars are readable. Making sure everything the coaches need is available. like the players, he got his own game day routine. He makes Gatorade, makes sure skates are sharpened and tends to any equipment repairs.

that, the daily routine is talking to the guys, just to see how they doing or if they need anything, Wilmot said. I set up the dressing room, go home and take a pre game nap. to begin the rest of his day, which eventually turns into night.

During the game, it a free for all.

While the crowd is watching the players busting up and down the ice there a ton of frenetic action on the bench as well. Skates need sharpening, broken sticks need replaced and equipment might need some minor repairs.

And it has to be done yesterday.

[It stressful but I love it, Wilmot said. people think if you behind the bench you don feel [the energy during the game] but the atmosphere is amazing. on the road adds a little more responsibility to the recent high school graduate plate.

we go on a road trip it like a two day procedure, Wilmot said. day before [we leave] I come to the rink and make sure I have everything packed and double check it. The morning we leave I will show up about two hours before the players. [And] I will pull everything out and triple check everything to make sure we have everything.

of the job, you have to figure out if the coach says something you can go and tell the whole team and if players do something they not supposed to, you can be there because you on staff, Wilmot said.

You don’t want them to turn into anything more

Nikola Pekovic

Timberwolves interim head coach Sam Mitchell said center Nikola Pekovic’s numbers show he still has to work himself into shape.

## ## After missing 35 games due to right Achillies surgery to start the season, Pekovic has played five of the last six games within an 18 minute restriction per game.

“How many games has he played? Do I really need to answer that,” Mitchell said to the media before Sunday’s matinee versus the Phoenix Suns at Target Center. “I mean you guys give me a hard time because you say I’m kind of prickly, but Pek has not played in a year. After (five) games and we don’t get to practice because we play every other day, you’ve ask me has Pek scraped off the rust? He is limited to 18 minutes a game, and I’m the person that’s prickly. Did that answer your question? directly.

“I don’t think in 18 minutes in four games he’s going to scrape it off,” Mitchell said.

Aftermaking his season debutJan. 6, Pekovic rested his troublesome ankle Jan. 12 vs. Oklahoma City and played the next night at Houston. He has averaged 7.2 points, 2.6 rebounds and 48 percent shooting across one start and five total games.

Guard Kevin Martin was expected to play the Suns on Sunday, Mitchell said. Martin was ill and missed Friday game at Oklahoma City.

Flip Saunders, Kevin Martin, Nikola Pekovic, oblique strain, Ricky Rubio, Shabazz Muhammad, Timberwolves

Comments Off on Muhammad to miss at least two weeks with oblique strain

As the Timberwolves’ trio of injured starters continues to have positive steps in rehabilitation, another key player is now hurt and will miss multiple games.

Forward Shabazz Muhammad has an external oblique strain and is will be reevaluated in two weeks, the team said. Muhammad, a second year scorer, had shined in extended playing time over the last few weeks.

“It could change but right now the prognosis is see where he is at (in a couple weeks),” coach Flip Saunders said. “He has an abdominal strain and those things can be very delicate. You don’t want them to turn into anything more serious.”

Muhammad missed the fourth quarter of Friday’s 98 84 loss to Milwaukee and all of Saturday’s 108 93 loss to San Antonio. Muhammad has averaged 13.7 points and four rebounds this season.

The positive news was center Nikola Pekovic (ankle) and guard Kevin Martin (wrist) participated in all of Monday’s one hour, 45 minute practice, including full contact drills. Meanwhile, guard Ricky Rubio (ankle) also participated, but not in contact drills.

Also, center Gorgui Dieng (illness) didn’t practice. Saunders said it was a sore throat and not the flu that affected Saunders, Robbie Hummel and Chase Budinger last week.

The Timberwolves sought some relief to their hardscrabble roster as they were granted a hardship exception to sign forward Jeff Adrien, the team announced Saturday.

Using eight straight different starting lineup and because they have four injured players, the NBA allowed the Wolves (4 10) to sign a 16th player to its roster.

Adrien, 28, averaged 6.8 points and 5.8 rebounds in 53 games between Milwaukee and Charlotte last season.

The fifth year, 6 foot 7 forward from Connecticut will give some front court depth with centers Nikola Pekovic and Ronny Turiaf on the mend. Both Pekovic and Turiaf will be shelved until being reevaluated next week. Saunders said Friday the goal is to have Pekovic practicing next week.

Anthony Bennett, Flip Saunders, Gorgui Dieng, NBA, Nikola Pekovic, Ronny Turiaf, Thaddeus Young, Timberwolves, Twolves Now

Comments Off on No Pekovic or Young for at least three games

The Timberwolves will play at least three games in the next week without two members of their starting front court.

Center Nikola Pekovic sprained his wrist against Dallas on Saturday and will be out until he reevaluated next week.

Power forward Thaddeus Young will remain in Memphis through about Sunday as his mother is laid to rest on Friday.

Also absent will be third string center Ronny Turiaf, who continues to be mired by hip soreness.

As Wolves coach Flip Saunders rattled through his suddenly barren cupboard, he could sense sighs and head shaking from the media members.

guys feel sorry for me or what? Saunders said.

The Wolves will likely start second year players Gorgui Dieng at center and Anthony Bennett at power forward for contests against the New York Knicks on Wednesday, San Antonio on Friday and Sacramento on Saturday.

Corey Brewer, Flip Saunders, NBA, Nikola Pekovic, Ricky Rubio, Thaddeus Young, Timberwolves, Twolves Now

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